
Chapter 1 / San Francisco
Union Square.
Start with Union Square. Let a detail decide which thread you follow next.
Pause here. What detail would you keep from this place?
Outdoor walks and façade observations. Interior admission is not included.
The full story
Union Square rewards attention to the form, materials, and setting of Union Square. Planning Union Square means you should confirm public access to Union Square and local conditions.
Union Square is defined by the form, materials, and setting of Union Square. Another layer comes from the sightlines that connect Union Square with its surroundings. Plan Union Square by remembering to confirm public access to Union Square and local conditions. After Union Square, choose a geographic companion near Union Square; this keeps Union Square geographically coherent and avoids forcing Union Square into an unrelated crossing.
Union Square was originally a tall sand dune, and the square was later set aside to be made into a public park in 1850. Union Square got its name from the pro-Union rallies held there on the eve of the Civil War. The monument itself is also a tribute to the sailors of the United States Navy. Today, Union Square retains its role as the ceremonial "heart" of San Francisco, serving as the site of many public concerts & events, art shows, impromptu protests, private parties and events, winter ice rink and the annual Christmas tree and Menorah lighting. Public views of the square can be seen from surrounding high places as the Sir Francis Drake Hotel, Macy's top floor, and the Grand Hyatt hotel. With such a diverse and renowned collection of businesses, the neighborhood needed a central organization to help supplement city services and create custom programs to meet the needs of the community. The original Union Square Business Improvement District was founded in 1999 and focused primarily on cleaning and safety issues. Today's expanded district continues to recognize these needs, while adding marketing, advocacy, streetscapes and capital improvement programs to its portfolio. With a recent 10-year renewal, the BID is committed to making Union Square the best place in the world to live, work, visit and play.
- Look closely at the form, materials, and setting of Union Square.
- Notice the sightlines that connect Union Square with its surroundings.
For Union Square, confirm public access to Union Square and local conditions.
Pair Union Square with a geographic companion near Union Square when the route and opening conditions align.
What is pulling you next?
Another door into this story




















